Hello Kitty Wine Time

Hello Kitty wine-favoring fans will soon celebrate as the first shipment of Beaujolais Nouveau arrived November 7 at airports in Japan. The Hello Kitty-brand Beaujolais Nouveau has been marketed in Japan since at least 2002.

Hello Kitty is licensed by Sanrio for over 50,000 kinds of Hello Kitty products in 60 countries. In a  BBC interview, Sanrio spokesman Kazuo Tohmatsu says "Sanrio do (sic) not license Hello Kitty for knives, including knives for handcraft, or for strong alcohol like whiskey."

Beaujolais Nouveau traditionally goes on sale worldwide at one minute past midnight  on the third Thursday in November. Japan is one of the first nations able to taste the wine. The average price of a 750 ml bottle is around JPY 3000. The Hello Kitty version is also about JPY 3000. The Jusco supermarket chain in Japan will sell Beaujolais Nouveau in 750-ml plastic bottles for JPY 1780.

VIA: 3yen RELATED: First Beaujolais shipments arrive in Japan; Hello Kitty named Japan tourism ambassador;
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